THE ROLE OF TOURISM AND INTERNATIONAL ORGANIZATIONS IN INCREASING THE COUNTRY'S INVESTMENT ATTRACTIVENESS
Keywords:
International organizations, tourism policy, economic growth, investment attractivenessAbstract
The interplay between tourism and international organizations significantly influences a country’s investment attractiveness. This research explores how tourism acts as a catalyst for economic growth, enhancing the overall investment climate. By attracting foreign visitors, countries can generate substantial revenue, create jobs, and stimulate local economies. The influx of tourists often leads to improved infrastructure, including transportation and hospitality services, which further enhances the investment landscape.
International organizations play a crucial role in this dynamic by providing funding, expertise, and frameworks that facilitate sustainable tourism development. Entities such as the World Bank and the United Nations World Tourism Organization (UNWTO) offer guidance on best practices and policies that promote responsible tourism while ensuring environmental sustainability. Their involvement not only boosts the credibility of tourism initiatives but also attracts foreign direct investment (FDI) by assuring investors of a stable and supportive environment.
Moreover, this research highlights case studies from various countries where strategic partnerships with international organizations have led to successful tourism campaigns that increased visibility and attractiveness for investors. For instance, nations that have implemented UNWTO recommendations have seen measurable improvements in their global competitiveness rankings.
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