Advertisement discourse
Keywords:
реклама, дискурс, социальная сеть, различные СМИ, общественное мнение, сущностный компонент, рекламодатель.Abstract
Advertisement discourse is a dynamic and influential form of communication that permeates modern society. This article explores the specific features that distinguish advertisement discourse from other types of discourse, focusing on linguistic strategies, rhetorical devices, and the socio-cultural contexts that shape its effectiveness. By analyzing a variety of advertisements across different media platforms, this research identifies key elements such as persuasive language, visual semiotics, consumer targeting, and the manipulation of desires and aspirations. Furthermore, the study examines how advertisement discourse adapts to technological advancements and cultural trends, reflecting broader societal values and norms. Understanding these specific features not only enhances our comprehension of advertising strategies but also sheds light on the intricate relationship between language, media, and consumer behavior in contemporary society.
References
Aiwei, Sh. (2008). Advertising as a Writing Style. Shanxi, China, Xinzhou Teachers University
Djamalutdinova Barno Ramizitdinovna. (2024). Discursive adaptation: Sociopragmatic view of the transformation of simple propositions in communicative space. Iqro indexing, 9 (1), 593-597
Leetaru, K.H. (2001). Language Use in Advertising: An Analysis of Linguistic Features Across Readership Domains
Shaitan, Alexandra PhD Candidate and Zakhidova, Guzal Senior Lecturer (2021) "Writing a Formal Email in English: Exploring university students’ pragmatic competence," Central Asian Journal of Education: Vol. 6 : Iss. 1 , Article 14
Sodikova, S. (2024). Communicative aspect of social advertisement text. Nordic_Press, 2(0002).
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Sabohat Sadikova
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Litsenziya shartlari
Bu ish Creative Commons Attribution-NoCommercial 4.0 xalqaro litsenziyasi ostida litsenziyalangan. Ushbu litsenziya nusxasini koʻrish uchun http://creativecommons.org/licenses/by-nc/4.0/ saytiga tashrif buyuring yoki Creative Commons, PO Box 1866, Mountain View, CA 94042, AQShga xat yuboring.
Ushbu litsenziyaga muvofiq, siz:
Ulashish — materialni istalgan vosita yoki formatda nusxalash va qayta tarqatish
Moslashtiring - remiks qiling, o'zgartiring va materialga asoslang
Litsenziya shartlariga rioya qilgan holda litsenziar ushbu erkinliklarni bekor qila olmaydi. Quyidagi shartlar asosida:
Atribut - Siz tegishli kredit berishingiz, litsenziyaga havolani taqdim etishingiz va o'zgartirishlar kiritilganligini ko'rsatishingiz kerak. Siz buni har qanday oqilona yo'l bilan qilishingiz mumkin, lekin litsenziar sizni yoki sizning foydalanishingizni ma'qullashini taklif qiladigan tarzda emas.
Notijorat - Siz materialdan tijorat maqsadlarida foydalana olmaysiz.
Hech qanday qo'shimcha cheklovlar yo'q - Siz boshqalarga litsenziya ruxsat bergan har qanday harakatni qonuniy ravishda cheklaydigan qonuniy shartlar yoki texnologik choralarni qo'llay olmaysiz.
