OBJECTIVES, TYPES AND METHODOLOGY OF CRM SYSTEM SELECTION

Authors

  • Muzzaffarjon Abdulaxatov Internatioanl Nordik University

Keywords:

Keywords: CRM, methodology, digital technologies, digital marketing, marketing, online shopping, business.

Abstract

Abstract: Customer Relationship Management (CRM)
systems play a pivotal role in fostering customer
engagement, improving sales, and enhancing overall
business performance. The objectives of CRM system selection
focus on aligning the system’s functionality with business
goals, optimizing customer interactions, and ensuring
scalability and integration with existing infrastructure. The
types of CRM systems, including operational, analytical, and
collaborative CRMs, are examined to provide a comprehensive
understanding of their specific use cases and benefits.
Keywords: CRM, methodology, digital technologies,
digital marketing, marketing, online shopping, business.

References

journal.umft.uz

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Published

2024-12-16

Issue

Vol. 3 No. 0003 (2024): Nordic Studies in Academic Research

Section

Scientific articles

Categories

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Copyright (c) 2024 Muzzaffarjon Abdulaxatov

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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